

Digital Marketing for Artists Workshop – Tools & Tips for Beginners
On August 31, 2017
- Events, Member Meetings
The Boulder Art Association holds monthly meetings for members and friends. Meetings include networking, a short business meeting, and an arts related presentation.
For the September Boulder Art Association member meeting, we’re beginning a series of workshops to help you build your art business and increase your confidence with digital marketing. The meeting is FREE and open to the public!
Monthly Member Meeting Agenda
Tuesday, September 5th, 2017; 6:00 – 7:45 pm
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Networking and Announcements 6:00 – 6:15 pm
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Presentation 6:15 – 7:00 pm
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Group Discussion 7:00 – 7:45 pm (the library closes at 8:00)
All are welcome! Come, bring a friend. Drinks and light snacks will be provided, but feel free to contribute drinks or snacks if you wish.
The internet has changed everything for both art buyers and art sellers. Today’s artists no longer need to be dependent on art galleries if they use an effective online marketing strategy. Art buyers often won’t buy art unless they can get to know more about the artist online.
In the first workshop, we’ll focus on the building blocks of a digital marketing strategy, familiarize you with the broad range of online tools and resources and help you decide what’s right for you.
Download the Slides
Workshop will cover:
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Components of an effective digital marketing strategy and how to get started
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Why a website is the center of a marketing strategy
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Personal branding and the importance of brand consistency in marketing
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How to manage your time between creating art and doing marketing yourself or outsourcing it
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Finding the best media to tell your online story including blogging, video, images & more
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How to get started with email marketing
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Selecting the right social media platforms for you
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Staying focused and consistent using a marketing calendar
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Tracking your progress and deciding what works
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PLUS free giveaways to help your marketing efforts!
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